Published by Marc
3 Mins

Magento SEO Tips:
Common Mistakes to Avoid

The Magento installation is pretty ordinary without SEO and rich snippets. It has very limited options since advanced SEO and rich snippets aren’t enabled yet. Boosting these default settings is necessary with the help of third party SEO add-ins as well as rich snippets.
Below are exceptional add-ons for taking Magento to the next level and for maximizing traffic and sales.

Avoiding Mistakes Commonly Observed in Magento SEO

Default Descriptions
For activation, go to System>Configuration>Design>HTML Head>Default description and hit Enter. Magento shows the write-up of all the pages, and all pages are considered to be unique.

Translated Pages and Same URLs
There are three languages supported by the system. In case the product URL is xyz.com/product.html in English, then all other URLs should be backed by other languages (such as German and Spanish). This should work for all pages in a Magento store.

Neglecting Rel=”Alternate” Hreflang=”X”
This is used for joining pages with similar content in different languages. Never use canonical URLs for translating pages. Another tool can be used: “x-default hreflang” for landing on different language pages. Remember to link translated pages to one another. This is enabled by country flags or linking with language names such as ‘change to English’.

Deleting Pages/Changing Urls without Activating 201 Redirect
When deleted pages are redirected and URL changes aren’t properly made, there is a 404 error. As for search engines, it’s a common mistake since certain URLs can return to 404 pages. A 404 error tends to make users uncomfortable. Removing all 404 redirects from the page is the optimal solution to counter this. To do so, go to System>Configuration>Catalog>Create Permanent for unused URLs.

Neglecting Image Optimization
Magento neither alters the product image’s name nor adds a tag to it. Images bring traffic to the website via search engines. Therefore, SEO-based names and alt tags are needed.

Magento XML Sitemap
The Magento XML sitemap is simplistic in orientation. It only consists of products, category pages and no pictures. Upgrade the XML sitemap for proper indexing and reindexing of the store pages. Check the content’s viability before sending it to Google Webmaster Tools. A common mistake is submitting a sitemap with sample products.

Neglecting Rich Snippets
The regular Magento provides no options for producing rich snippets. In reality, rich snippets are instrumental in giving extra exposure and visibility for your website. Keeping Google Analytics in mind, rich snippets produce better CTR and clicks. Rich pins and Twitter Cards produce similar results when applied. Applying rich snippets is cost effective and provides great dividends. Rest assured that you’ll see more traffic, sales and clicks for as long as the platform exists.

Neglecting Magento’s Speed
One of Google’s primary ranking factors is a website’s load speed. Moreover, a website’s bounce rate and consumer’s return trend is based on the website’s speed, as shown by multiple studies. Magento is quite slow in terms of marketing and SEO. Therefore, tweaking the website’s performance is necessary.

Neglecting Magento Duplicate Problems
Finally, repetitive content is an unacceptable factor for Google (and many other search engines, for that matter). Magento is riddled with replica and half-replicated content, so one must be careful in monitoring this.