Shopify Publishing publishes everything they've worked on twice a year. This year, their main objective was to give brands all the tools they needed to create connections with consumers. In this article, you'll find a summary of all the latest Shopify news.

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How to increase sales through your website: By including high-value buyers for your business

Shopify has developed the following 6 new features that will help brands understand how to increase sales through their website:

• Shopify Audience : This new application is designed to help you discover and analyze who is the best potential customer in your industry. Shopify's merchant network and its unique perspective on intent to buy help identify buyers who want your products. You'll be able to create and export targeted audiences for advertising on platforms like Facebook.

• Shop Cash : Shopify will offer millions of dollars in Shop Cash rewards to consumers who make purchases using Shop Pay. Shop Cash Boosts allows you to set up incentives, in order to attract new consumers who are already using the Shop application.
• Twitter Shopping : Use your Twitter profile to share and sell items, but also to tap into the audience that uses Twitter, hundreds of millions of people daily.
• Dovetale : It's an all-in-one creator management tool that helps you discover new content creators, create real communities, better manage relationships, and track and analyze affiliate sales. However, this tool does not seem to be very popular, according to comments left on the Shopify site.

• Linkpop : It is a free commerce tool, powered by Shopify, which includes a fast and secure payment system.
• Marketplace Kit : Connect your platform to millions of merchants and brands with the Shopify Marketplace Kit, which allows you to create shopping experiences that integrate with the broad range of e-commerce functions.

Do not hesitate to contact us if you need help using any of these tools and if you want more information. We will be happy to help you increase your online sales and share our expertiseConvert buyers using the world's most secure guaranteed payment systemConvert buyers using the world's most secure guaranteed payment system

Shopify has integrated the following features, so brands can convert shoppers using the world's safest payment system:

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B2B on Shopify

The most essential and powerful wholesale capabilities are now included in the Shopify admin, making it easier than ever to sell a variety of items on your site. This means that you can use the full power of the Shopify platform to manage your entire business in a unified and personalized shopping experience.

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Shopify POS (Point of Sale)

Now you can accept payments directly from your iPhone. With the latest POS system, you can sell any product to anyone at any time!

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Shopify Market

Shopify Market allows you to define price lists and domains by market, sell in the local currency and language of each market, and collect import duties and taxes at checkout.

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Shopify Checkout

Shopify allows you to use Shop Pay. It's a free tool that allows you to make purchases at major online retailers in under a minute. Shop Pay provides an 11% higher conversion rate compared to other expedited payment systems.

If you're using Shopify Plus, you can now personalize your checkout with tagging apps and tools, all of which integrate with Shop Pay. Shop Pay offers a range of new integrated and flexible buy now and deferred payment options that will help you increase the value of your orders even more. Thanks to free fraud protection, you can fulfill your orders without fear.

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Pre-orders and more

They added more pre-order apps, subscriptions, and pre-purchase trials that are fully integrated with Shopify. These applications will allow you to make more sales and offer your customers a greater variety of purchase options.

Create your own story and build relationships

If you want to grow your business, you need to use your skills, resources, and experience to build your brand, while telling your story. Shopify gives you tools to analyze who your best consumers are, so you can convert them into devoted followers. They also provide tools for creating your story.

Running your business

In this section, we are going to share with you the multiple ways that Shopify has put in place to facilitate the control of your back office:

• Over the years, Shopify has introduced numerous innovations and redesigns to improve the way you download, edit, organize, and configure your products on your website, and more are in the works.
• The Shopify Fulfilment Network allows you to develop your activities and increase conversions by having the badge Shop Promise. In fact, by offering guaranteed delivery in 2 days and trouble-free returns, everything will be possible.
• New products and features: Shipping automations, presets, mass printing, deadline and improved inventory management.
• Shopify Flow is now available for all brands. It allows you to create custom workflows to automate trade-related activities, such as inventory tracking, fraud detection, and email marketing, so you can focus on what really helps your business grow.

What has held back this trend is technology and the (previously) high price. Technology now makes it possible to design in 3D without top-level equipment, thus opening the doors to more and more designers.How to build and evolve your site

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Built for Shopify

Shopify offers a new program called “Built for Shopify” that gives you the tools, features, and support you need to create apps that are tailored to Shopify that look and function as if they were part of it. They created new design standards and specifications for creating an application, as well as clear components and visuals. If your app meets Shopify standards, you may be lucky enough to be featured in their top-performing surfaces.

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Shopify Functions

Shopify Functions allows developers to create apps that customize discounts, shipping, and payment preferences and then define them in the Shopify admin.

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Data protection

By default, APIs will redact customer personal information, and you will be able to access customer personal data as needed, throughout the life of your application. These changes allow your application to better support a business's journey toward privacy and data protection compliance.

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Shopify Balance and Shopify Capital

Shopify Balance is a free financial management account for your business that allows you to manage your finances and your business in one place: The store administrator. Shopify Balance makes it possible to earn rewards, use your card everywhere, don't pay monthly fees, and stay in control of your finances.

To help new borrowers get started more quickly, Shopify Capital increased its funding for new customers. Shopify merchants can get money hassle-free by signing up for this program.

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Planet — An application created by Shopify

Shopify has launched a new app called Planet, which encourages businesses to make changes in the way they operate, to make a difference in the environment. Storefront icons can help you make all of your deliveries carbon neutral, support cutting-edge carbon removal initiatives, and let your customers know about them.

Conclusion on the latest Shopify news

We will be happy to implement these new features on your websites, and we hope that this article has helped you better understand them. These are tools that will allow you to interact with your consumers in an immediate and personal way, but also allow your business to excel.