Beau Viva
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Beau Viva’s alcohol-free sparkling rosé is on a mission to capture the finesse of a traditional rosé — without compromise. The brand is creating a celebratory experience that combines refinement and inclusivity.
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Produced in the south of France and now sold in the United States, their alcohol-free rosé required a brand identity that could stand out in a rapidly growing category. We began with comparative analyses to map the competition and highlight opportunities for differentiation. We then developed a tone and imagery reflecting the brand’s refined and elegant freshness. The digital art direction, inspired by the silver accents of the bottle and the red touches of the logo, conveyed BEAU VIVA’s simplicity while evoking a modern and festive atmosphere, as well as the lightness and elegance of Provence.
In parallel, we selected a Shopify theme tailored to accessibility and long-term growth—flexible enough to accommodate custom design and functionalities, while enabling the brand to easily expand its product range. We created a digital brand guide and chose typography that embodies the brand’s sophistication while remaining perfectly functional for the website. This balance ensures clarity and refinement at every touchpoint, with a design system fully optimized for mobile experiences.
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